Engraving technology: from flat to three-dimensional, let the brand imprint deeply rooted in people's hearts
GL factory adopts laser engraving technology to etch exclusive patterns with a depth of 0.5-1mm on the surface of bamboo or wood, achieving three core advantages:
1. Wear-resistant and durable, timeless
Different from the defect of easy fading of traditional printing, laser engraving directly acts on the fiber layer of the material. After being sealed with food-grade mineral oil, it can withstand thousands of times of cleaning and use, ensuring that the brand logo is always clear as before. After 2 years of use, the clarity of the customized tray purchased by a European supermarket chain still remains above 95%.
2. Controllable precision, complex design is easily achieved
Support high-precision restoration of brand LOGO, English letters, geometric patterns, and even hand-painted lines:
The minimum font size can reach 2mm, meeting the needs of refined brand exposure;
The deep and uniform relief effect allows the pattern to present three-dimensional light and shadow under natural light, enhancing the texture of the product;
Gradual textures or multi-layered patterns can be engraved, such as the vines of a winery and the outline of a company's iconic building.
3. No chemical additives, safe and beautiful
No ink or paint is used in the engraving process. The combination of natural materials and brand imprints not only meets the strict food safety standards of the European and American markets (FDA/LFGB certified), but also conveys the "no additives" environmental protection concept, which fits the modern pursuit of "realism".
Carving scene: full-dimensional implantation, 360° brand exposure
1
Core area: visual focus is the brand home
Tray center: suitable for placing brand LOGO or core slogan, such as "Crafted for You", becoming the natural visual center of focus during dinner parties;
Marble inlay: engrave product names or brand stories on the built-in slate area of the tray, such as "XX Supermarket 20th Anniversary Edition", giving the product collection value.
2
Details: silent brand penetration
Tool handle: engrave brand abbreviations or icons on the bamboo handles of matching cheese knives and forks to strengthen brand memory every time you use the tools;
Edge contour: engrave brand iconic symbols along the edge of the tray (such as the arrow logo of the supermarket chain, the exclusive pattern of the gift brand), forming a unique "tactile memory" - even if you touch it with your eyes closed, you can recognize the brand.
3
Customized Easter eggs: Hidden designs that encourage sharing
Limited number engraving: Add independent numbers (such as "001/500") to high-end gift items to enhance the sense of scarcity;
Interactive engraving: Engrave the brand's official website QR code or interesting phrases (such as "Share your charcuterie art!") on the bottom of the tray to guide consumers to take photos and share them on social media, thus creating UGC communication.
The commercial value of engraving customization: not only beautiful, but also driving growth
Case
The "social fission code" of an American gift company
The company customizes bamboo engraved charcuterie platters with the names of the newlyweds and the wedding date as souvenirs for the wedding market. The engraved brand official website QR code is hidden at the bottom of the tray. When guests share the "customized souvenirs" on social media, the brand information is naturally exposed, driving the official website traffic to increase by 60%, and the order volume of similar products has tripled in 3 months.
Data
How engraving customization enhances brand assets
Shelf appeal: Trays with engraved LOGOs stay 40% longer on Walmart's similar shelves than ordinary ones;
Gift premium: The price of gift box sets with customized engravings can be increased by 30%-50% compared to the basic ones, and the repurchase rate is 25%;
Brand memorability: Consumer surveys show that the proportion of "being able to remember the engraved brand on the tray" is 3 times that of ordinary printed LOGOs.
Conclusion: Let carving become the "memory anchor" of the brand
Carving customization is not only a craft, but also a bridge for brands and consumers to establish emotional connections. With 20 years of technological accumulation, GL Factory makes every mark a unique mark of the brand~
GL Factory provides: ✅ Free carving design consultation (including LOGO optimization suggestions)
✅ Carving craft samples (you can intuitively feel the depth and texture)
✅ Exclusive discounts for major customers (contact our sales team for details)
Click the link to make every dinner a "silent presentation" of the brand~
