Market insights for Prime Day: Environmentally friendly home furnishings become a new rigid demand for European and American consumers
During Amazon Prime Day in 2024, sales of home furnishings increased by 37% year-on-year, among which environmentally friendly materials performed particularly well. Bamboo tableware has become the first choice of European and American consumers due to its renewable + degradable natural properties - data shows that the annual compound growth rate of bamboo tableware in the US market has reached 18%, and the customer unit price is 40% higher than that of plastic tableware. This trend has also been verified at international exhibitions such as the Canton Fair: In the home exhibition area of the Canton Fair in 2025, the proportion of bamboo product inquiries exceeded 30%, and European and American buyers were particularly concerned about bamboo-plastic solutions.
Core opportunity points:
Policy drive: The EU's ban on disposable plastics has been fully implemented, and bamboo tableware has become a rigid demand for replacement.
Festival scene: Prime Day coincides with the summer party season in Europe and the United States. Cheeseboards are a must-have for parties, and the search volume has increased by 200%+ month-on-month.
High repurchase characteristics: Bamboo tableware has the advantages of natural antibacterial and easy cleaning, and the repurchase rate is 2.3 times higher than that of ordinary tableware.
Product competitiveness analysis: Three irreplaceable features of bamboo cheese board with slate plate
1
Environmental protection value builds a differentiated barrier
Low carbon in the whole life cycle: Bamboo is mature in 2 months, and the carbon footprint is only 1/3 of wood. The product has passed the FDA food contact certification, has no chemical residue risk, and meets the strict environmental protection standards of Europe and the United States.
Marketing material empowerment: FSC certification and other endorsements can be provided to help sellers build an ESG brand image and seize the green traffic entrance.
2
Functional design directly hits the pain points of the B-end
Removable stone plate + stainless steel hollow knife:
The stone plate is embedded in the groove of the bamboo plate, which is stable and non-slip, and can be taken out separately as a dinner plate to meet the needs of sharing scenes.
The hollow knife design reduces the adhesion of ingredients and improves the cleaning efficiency by 50%, solving the problem that traditional knives are easy to hide dirt.
Humanized storage: The bamboo plate comes with knife holes and ceramic bowl slots to avoid parts shaking during transportation and reduce the rate of after-sales disputes.
3
Full-scene adaptation to improve sales rate
High-frequency usage scenarios: family gatherings, outdoor picnics, red wine parties, etc., adapted to Amazon Occasion tag traffic pool.
High premium combination: can be matched with customized gift boxes and cheese sets (such as imported cheese), the customer unit price is increased to $50+, and the profit margin exceeds 60%.
4. Supply chain advantages guarantee fulfillment
GL Bamboo and Wood Products Factory-MOQ 500 pieces, small batch trial orders are supported for new buyers
Our factory has passed multiple certification tests such as FSC, BSCI, FDA, LFGB, and cooperates with supermarkets such as Walmart, LIDL, Carrefour, Costco and Home Depot.
● Customizable materials: You can choose bamboo or wood, which is both environmentally friendly and beautiful. Bamboo is known for its sustainability, while wood has a classic and warm appearance.
● Logo customization: Very suitable for enterprises, you can customize your logo to enhance your brand image.
● Diverse styles: From modern to rustic, meet all kinds of aesthetic preferences.
● Packaging and accessories: Enhance product appeal through customized packaging, accessories and colorful boxes, making it ideal for gifting or retail.
Conclusion: Seize the environmental dividend and seize the opportunity of Prime Day
The bamboo cheese board has become a potential hit in the home kitchen category of Amazon Prime Day with its environmental attributes + functional innovation + high premium space. For B-end sellers, this is not only a short-term promotion opportunity, but also a strategic choice for laying out a long-term sustainable track. Contact us now to get samples, lock in factory production capacity, and let your store achieve a double breakthrough in sales and profits during Prime Day!
